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View current events hosted by Aaron Ross
Event Details
CEO morning roundtable on "Creating Predictable, Scalable Sales Revenue"
As a past CEO who's company failed because of my lack of sales knowledge, part of my mission is to make sure CEOs don't delegate their understanding of sales & lead generation to others (only delegate the execution).
Join an intimate group of liked-minded CEOs for a sales workshop based on the bestselling sales book Predictable Revenue.
Learn:
- Why you must specialize your salespeople
- Why use the three kinds of leads, "Seeds, Nets & Spears" in marketing planning & with the Board
- How to build an outbound sales machine that adds millions in revenue without using cold calls; rather, by using high-response email templates that generate referrals from C-level executives.
- Best people practices (hiring, developing, promoting)
* Hosted by author Aaron Ross, creator of Salesforce.com's $100m outbound sales team.
Bring your top sales challenges or questions. While Aaron will share/teach some key concepts and answer your questions, at least half session will be live discussion with the group.
* For CEOs/Cofounders (CEOs can bring an exec guest if they want, such as a VP Sales or COO)
* B2B companies who have or are about to build a direct sales team
* Must have a product to market with revenue
We're keeping it to 12 people, so please reach out ASAP if you're interested, and let us know if you want to bring a guest.
If you have not read the Predictable Revenue book yet, you can:
a) Buy it on Amazon (people mark up the hell out of it), or
Location:
BetterWorks
720 Lincoln St.
Santa Monica
RSVP / Contact:
Aaron Ross
(And please cc my assistant Kristine@pebblestorm.com)
You can register here on Eventbrite, but we still need to talk with you before you're registration is finalized, to ensure you're a fit.
4 REQUIREMENTS for successful outbound sales:
* you must specialize your salespeople (inbound lead qualification, outbound lead generation closing, account management). your outbound reps must be focused 100% on prospecting (no closing)
* you must use a referral approach (either through email or calls), never cold calls. this can be done with email in mass/1-to-many ways
* you must focus on QUALITY, not quantity, of actions, calls and leads (fewer, bigger, better)
* you must train your salespeople to be
a) experts in your space and able to create value for prospects, as much as they need to
b) know how to execute an outbound sales process
When & Where
720 Wilshire Blvd
Santa Monica,
CA 90401
Friday, December 2, 2011 from 7:30 AM to 9:30 AM (PT)
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